Over a billion users globally, we don’t need to emphasise how popular WhatsApp is. Of this 1 billion and some users, India has 160 million monthly active users. And these Indians hit a record high in WhatsApp’s India history by sending 14 billion messages on December 31, 2016, the New Year eve.
According to the instant messaging app, the New Year traffic was the all time high in India. Earlier WhatsApp had recorded 8 billion messages on Diwali. It said that 32 per cent of all the messages were in some form of media as photos, GIFs, videos and voice messages.
Celebration on the new year’s evening has become a more popular trend over the years, and now it is more apparent as people shared greetings with family and friends more than they did on Diwali, the biggest Hindu festival in the country.
People sent 3.1 billion images, 700 million GIFs, 610 million videos across the messaging platform on December 31. It is interesting to note that GIFs were introduced to the app only recently and the moving images have become more popular than videos.
“WhatsApp continues to be an essential part of our lives. Whether it is celebrating festivals and occasions with friends and family or staying connected, WhatsApp is an integral mode of communication for people to connect, transcending miles and distance. WhatsApp has continued to be convenient, fast, reliable and simple to use for everyone, everywhere,” said the company.
India has remained an important market for social media companies and WhatsApp, which is owned by Facebook, has been launching some of its services first in India. Recently it had launched the video calling feature first in the country and other 180 countries received the feature later the same day.
The app has added features like streaming videos and support to GIF images. Streaming videos allow a user to watch a video first then decide if they want to download it or not.