Apple Watch India Launch Delayed Due To Lack Of Interest
A couple of weeks ago the Economic Times reported that Apple will soon launch the Apple Watch in India. However, a couple of weeks later there is no sign of Apple launching its wearable product in India. In fact, the company has also announced the launch of the new iPhone 6S and iPhone 6S Plus for the country, which will happen on October 16.
Sources in the supply chain have revealed to IndiaToday.in that the delay is more to due to lack of interest in Apple’s channel partners in India. They aren’t convinced about the product and no one is willing to take on a massive inventory for a product, which belongs to a category that’s not yet developed in India.
As per the IDC, Apple has shipped 3.6 million units of the Apple Watch in the last quarter trailing only FitBit which shipped 4.4 million units. IDC estimates that the Cupertino-based company will ship around 22 million units of the product in the calendar.
Apple is tailed by Chinese start-up Xiaomi, which shipped 3.1 million units of its Mi Band. The wearable market is expected to be the next growth category for technology companies. 72.2 million wearables will be shipped in 2015 estimates IDC, which will be massive 173 per cent jump over 26.4 million units in 2014.
Apple faces stiff competition from Android Wear based wearables which after a recent update also work with the iPhone.
In India, the wearable market hasn’t taken off. Even products like the hyped first generation Moto 360 are sold at a heavily discounted price of Rs 13,999. The Apple Watch, on the other hand, starts at $350 which is around Rs 23,113. But that’s just the price for the base Sports model. Models made out of steel cost more along with their bands.
Apple, at its recent, iPhone 6S launch event also announced that the wearable was getting an operating system update, which would add support for native apps, third part complications and a new feature called time machine. In addition, the new straps for the Apple Watch have also been announced.