Asus Updates To Manufacture Phones In India
Taiwan-based smartphone maker Asus has announced that it is embracing Prime Minister Modi’s ‘Make in India’ initiative and will start manufacturing smartphones in India. The company announced on Thursday that it will start manufacturing at a local facility in Sri City, Andhra Pradesh. This announcement comes after Chinese smartphone maker Xiaomi announced local manufacturing of its Redmi 2 Prime smartphone in August.
“India offers us a huge opportunity as smartphone penetration is just 10 per cent. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market”, said Peter Chang, Regional Head – South Asia and Country Manager – System Business Group – ASUS India.
“The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price,” he added.
The company claims that it will manufacture its ZenFone laser smartphone, which it launched back in September in India at its Zen Festival event. The phone was launched by its Chairman Johnny Shin alongside other devices like the ZenFone 2 Deluxe.
Asus claims that the ZenFone 2 Laser has been so popular that it had to pre-pone its sale on e-commerce website Flipkart, through which most of its phones are sold.
After the ZenFone 2 Laser, the company aims at manufacturing the ZenFone Go, which was launched last week in India.
The company has some big expectations of the Indian market, which is getting flooded with a plethora of Chinese and local smartphone players. It aims at capturing 5 per cent of the smartphone market in the country.