Google Partners With Ridley Scott, Anurag Kashyap To Capture India In A Day
Google India on Thursday announced ‘India in a Day’a film project that aims to capture the essence of evolving India over the period of 24 hours and then make a feature-length documentary out of it. Google has roped in prominent filmmakers like Ridley Scott, Richie Mehta and Anurag Kashyap for the project.
The unique aspect of the India in a Day project is that it wants people across India to pick up a camera and capture a regular day in their lives, in a way that showcases the varied hues of India.
“India stands at a unique moment in its history: a time of great change, sparked by technology with the smartphone revolution transforming every aspect of our lives, from the mundane to the profound. We are very excited to partner on this project to help showcase the story of evolving India and look forward to sharing this experience with everyone,” Sandeep Menon, director marketing, Google India said.
Those who are interested in participating are required to shoot a video and upload their footage on this website on Saturday, October 10.
Selected videos will be part of a “user-generated feature-length documentary shot in a single day on life in India” scheduled for release in 2016. Moreover, selected filmmakers will also be credited as co-directors in the full-length feature.
The documentary will be directed by Richie Mehta of I’ll Follow You Down fame.
“This project is so personal to me, as I believe film is a perfect way to showcase what makes India so extraordinary. I hope people take this opportunity to be honest, fun, and revealing. To dispel the myths of India – or confirm their truths. It will be a thrill to discover,” said Richie Mehta.
Meanwhile, Ridley Scott and Anurag Kashyap will be executive producers on the project.
“India in a Day offers a unique opportunity for anyone and everyone across India to grab a camera or a phone and get out there and capture something. It doesn’t matter how small or personal it is – from riding a bike to calling your mum. It just simply needs to bear witness to what life is like in today’s India – that’s magical enough,” said renowned English film director and producer, Ridley Scott of Gladiator, The Martian fame.
“We want to tell the story of India in a single day, and we want you to help. You can grab your camera and capture anything and everything around you. Film anything. But most of all make it personal. Make it your point of view. Tell us what you love, what you hate, what worries you, what you hope for, what you want to change,” said Gangs of Wasseypur fame Anurag Kashyap.