Meet Kiddle, A Search Engine That Keeps Kids Away From Nude Photos
Enter sex for search and you’ll read, “oops try again!” Enter death and it will show the same again. Try suicide or suicide help and once again the search engine would want you to try again. This search engine is Kiddle, a website that claims to shield kids from topics like sex and death before they are ready to learn about them.
The new customised search engine, powered by Google safe search, follows a safe search method to make sure that the results that it returns are suitable for kids. In case, it can’t find anything that won’t be suitable for a 5-year old, it will list zero results and ask the user to search again using different keyword. Although the website uses Google’s technology, it has no association with the big web company. Kiddle says that it uses an advanced version of Google search that sieves out adult material.
“Since Kiddle results are either handpicked and checked by our editors or filtered by Google safe search, you know you get kid oriented results without any explicit content. In case some bad words are present in a search query, our guard robot will block the search,” states the site.
Type Kiddle in your search bar and the page opens with Kiddle written in large Arial fonts and in colours that will remind a user of colourful Google logo. However, unlike the white background on Google, Kiddle is more colorful. It has a theme displaying an imaginary planet with a giant red robot, which the site calls the guard robot. The theme is sure to attract kids.
While the Google search is equipped with features like videos, news, maps and more, Kiddle restricts users to just four options News, Web, Images and Video. The site’s privacy features ensure that the search log is deleted every 24 hours.
Though the website has been launched with seemingly good intentions, it has also sparked controversy with people accusing it of spreading ignorance amongst children. Many have claimed that Kiddle fails to give users a broader view of the world because it omits topics related to LGBT or sexuality, which may not be inappropriate but the site considers them taboo for children.