Netflix Ends Support For Apple AirPlay SMP Blogs

Netflix Ends Support For Apple AirPlay

If you cannot use Apple AirPlay to stream your favourite shows from Netflix on your Apple device, don’t worry you are not alone. Netflix has officially ended the support for Apple AirPlay citing technical limitations. “Airplay is no longer supported for use with Netflix due to technical limitations,” a support page on Netflix’s website states.

While the company did not specify what kind of technical limitations made the video streaming giant to pull the plug on the AirPlay support, however, the company in a statement said that the Apple AirPlay 2, which the company is rolling out to a host of devices including smart TVs from Sony, Samsung, LG and VIZIO, doesn’t have the identifiers that help the company to differentiate between those smart TV such that Netflix can ensure that it is delivering the best viewing experience to its users using those devices.

“We want to make sure our members have a great Netflix experience on any device they use. With AirPlay support rolling out to third-party devices, there isn’t a way for us to distinguish between devices (what is an Apple TV vs. what isn’t) or certify these experiences. Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met. Members can continue to access Netflix on the built-in app across Apple TV and other devices,” a Netflix spokesperson said in a statement to the US-based media channels.

Notably, while the Los Gatos, California, a headquartered company has ended support for Apple AirPlay, users can still access the service on Apple TVs and other devices using the company’s built-in devices.

Interestingly, the announcement comes just weeks after Apple unveiled its Netflix-like subscription-based video streaming service the Apple TV+ at a special event in the Steve Jobs theatre. The service features Apple Originals along with content from legacy channels including HBO, Showtime, Starz, CBS, ESPN+ and ABC among others. Ahead of the launch, Netflix had confirmed that it would not be joining Apple’s video streaming service in a bid to facilitate healthy competition in the market.

“We prefer to let our customers watch our content on our service. We have chosen not to integrate with their service…They’re going to come up with some great ideas. We’re going to want to borrow those. We will make this a better industry if we have great competitors,” Netflix CEO Reed Hastings had said in a statement at the time.

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