Soon Apple Will Manufacture More iPhones In India
Apple announced its financial results for the second quarter of the year. During an earnings call with the investors following the announcements of the company’s quarterly results, Apple CEO Tim Cook reiterated his support for India saying that the country remained an important market for Apple.
“India is a very important market in the long-term. It’s a challenging market in the short-term. But we’re learning a lot,” Cook told the investors.
Last month, Apple introduced promotional offers on the purchase of the iPhone XR offering as much Rs 17,000 off on purchase of the device. During the promotional offer, the 64GB variant of the iPhone XR was available for Rs 59,900 instead of Rs 76,900, while the 128GB variant of the device, that cost Rs 81,900 was available for Rs 64,900.
Cook, during the earnings call with the analysts and investors, said that Apple had made some adjustments in India and that the company was seeing better results post the changes. “We have made some adjustments in India and we’ve seen preliminarily some better results there. Everything that we do does advise everything we do in the future so we try to learn the best we can and fold that into our thinking,” Cook said.
Apple has started manufacturing iPhone in India, which Cook said was “very important to be able to serve the market in a reasonable way”. To recall, Wistron which manufactures iPhones for Apple has already started manufacturing the iPhone 7 and the iPhone 6S at a facility in Bengaluru. And Foxconn, the Taiwanese company that is Apple’s largest manufacturer of iPhones is in talks with the Indian government to produce newer iPhones models in the country.
Apple’s focus on India can also be ascertained from the fact that apart from expanding its operations to manufacturing its iPhones in the country, the Cupertino, California based company also plans to open its branded stores or the Apple Stores in India.
Apple sells its products including the iPhones, MacBooks, Apple Watch, iMacs and others via a network of distributors. Its distribution network apart from including resellers also includes a partnership with retail shops such as Chroma.
Going forward, Apple wants to change that introducing the Apple Stores in India. “We would like to place retail stores there. And we’re working with the government to seek approval to do that,” the Apple CEO told the investors.