Vu Unveils Netflix Ready 4K TVs At CES 2016
Chinese company Vu launched seven new smart TV models ranging from Rs 20,000 for Play smart models and Rs 37,000 for Iconium smart models at CES 2016. The new televisions will be sold exclusively through online retail website Flipkart.
Four smart 4K models under Iconium series are Netflix enabled and come with an in-built app and a dedicated Netflix and YouTube button on the remote.
“With these new launches, we only continue to strengthen our partnership with Flipkart. This association has helped our sales grow by over 1.5X times in the last one year and we definitely view this channel as one of the most profitable ways of capturing a growing market,” Devita Saraf, CEO and design head of Vu Technologies said.
Vu has announced five new models under its Iconium series: 65-inch 4K Smart, 55-inch 4K Smart, 50-inch 4K Smart, 43-inch 4K smart and 40-inch 4K smart. The 43-inch 4K Smart TV is being marketed as a gaming television as it comes with pre-loaded gesture control Game Ex- Outdoor stadium, Badminton, Baseball, Bowling, Dart, Easy Tennis, Funny Golf, Fun Tight Rope, Whac-a-Mole etc.
The company has also launched two new models under its Play series: 32-inch Smart and 48-inch Smart that come with in-built ADS panel technology and Android 4.4 KitKat operating system.
“The success of Vu on our platform is a testament to how new age and home grown brands can edge out traditional players by adopting the online strategy. With an average brand rating of 4 and above on Flipkart, currently Vu has dominated the 4K and smart television category by offering customers the best in technology without hurting the pocket.” Amit Bansal, business unit head, Home Entertainment and Large Appliances, Flipkart said.